Social Media ROI – For What it’s Worth

“Half my advertising is wasted, I just don’t know which half.” – John Wannamaker  The above quote summarizes the ongoing discussion around advertising effectiveness. As social media usage continues to grow and the business use of social media becomes more and more mainstream, this debate rapidly expands to the realms of social media and its […] Read more »

Twitter’s Catch-22

Jack Dorsey’s first tweet was “just setting up my twttr”. We are talking March 21st 2006 and everybody is about to get their 140 characters of fame. Ten years later Twitter shows some impressive stats. There are some 310 million active users out of a total of 1.3 billion accounts sending 500 million tweets per […] Read more »

For Social Media There Can Only Be One Business Model

The list of social media companies is becoming quite long. Remember MySpace, Flicker, Friendster or, for that matter, SecondLife, all way back in the 00’s? All of them have already been replaced by more contemporary and more exciting alternatives such as Yahoo, Facebook, Twitter, Instagram, Tumbler and Pinterest. And all cater to yet another new […] Read more »

Fluke or Flue: Making Sense of Big Social Data

The promise of Big Data is that we can capitalize on the ever increasing amount of data. Perhaps the biggest pot of gold is hidden within the social data universe. The usage of the web and more in particular Google, Facebook and Twitter has created a massive and still growing pool of user generated content. […] Read more »

Nine Examples of How Big Data Can Be Used Or Abused

Big data is overhyped and unable to meet the expectations created by suppliers and consultants. So what exactly are the issues surrounding the big data paradigm? Below are nine examples of different interpretations how data can be used or abused. Apple – Good data, bad app. Last year, Apple came up with the idea of […] Read more »