Twitter’s Catch-22

Jack Dorsey’s first tweet was “just setting up my twttr”. We are talking March 21st 2006 and everybody is about to get their 140 characters of fame. Ten years later Twitter shows some impressive stats. There are some 310 million active users out of a total of 1.3 billion accounts sending 500 million tweets per […] Read more »

Marketing Budgets & Unicorns – Both Scarce in the Netherlands

In a recent post we discussed the Dutch startup environment, looking at whether the necessary conditions have been created within the Netherlands for startups to thrive and eventually become a Unicorn like Uber, Airbnb, Snapchat or Pinterest, or, in Europe, Skype, Spotify, Rovio and Dutch fintech company Adyen. Though these companies have no trouble finding […] Read more »

Salesforce Partners – Rushed off their Feet

Yesterday we attended Salesforce’s European Partner Event, hosted in London. The event is into its third year and over 500 participants registered, making it one of the larger partner events in Europe. When we spoke to Salesforce 3 years ago, it was just  starting to develop its partner strategy. And that strategy mainly meant the […] Read more »

Salesforce Tour London – It’s All About the Customer Experience

Last week we attended the Salesforce World Tour London, with 14.000 registrants one of the largest software events in the UK. As in previous years it was a very savvy marketed and slick show. Though the event lacked major announcements there were some newsworthy items: Financials – Coincidently Salesforce announced its fiscal 2016 First Quarter […] Read more »

SaaS Segmentation Struggles

During two events we attended last week it became strikingly clear; we have so many great software firms in the Netherlands and we (as an industry) do such a lousy marketing job profiling these great companies. The first event we attended was a Main Capital event that focused on: “Successful international partner and channel strategies […] Read more »

Dutch Software Vendors Should Play the SaaS Card Right

The Dutch Stock Market only has 21 technology and telecommunications companies listed and trading on the Dutch Stock Exchange (AEX). Of these, only two are actually software vendors. Last week they released their numbers. In line with global (4.5%) and European (3.8%) trends for enterprise application growth in 2012, both vendors have been able to […] Read more »