Salesforce Partners – Rushed off their Feet

Yesterday we attended Salesforce’s European Partner Event, hosted in London. The event is into its third year and over 500 participants registered, making it one of the larger partner events in Europe. When we spoke to Salesforce 3 years ago, it was just  starting to develop its partner strategy. And that strategy mainly meant the […] Read more »

The Battle for the Developer: Salesforce

In one of our recent posts we stated that the influence of developers and ISVs is growing rapidly, and that vendors are taking a pro-active approach to maintain and motivate their existing ISVs and developer base as well as attract and sign up new ISVs and developers. And Salesforce is no exception. Though you might […] Read more »

The Battle for the Developer

In an enterprise app world where features such as being open, social and mobile and subscription based licensing  are no longer  differentiators, we see GTM strategies of  the leading enterprise app vendors with *ISVs and developers quickly gaining traction. According to RedMonk developers are the new kingmakers, and as such, the main vendors are competing […] Read more »

Dreamforce London – Salesforce.com on a Role

The Cloudforce Social Enterprise Tour landed in London last week, and was an instant success with more than 14.000 registrants. An impressive number for a company that has only been active in Europe for 10 years. The following details were shared and give a ball park of Salesforce.com’s European activity: Salesforce.com is recruiting for 750 […] Read more »

The Future Of Communications Is Inside The App

There is a two trillion dollar fixed and mobile communications market out there that is about to find out that both communications and connectivity could quickly become feature and function rather than product and service. Already communications is rapidly being unbundled from the underlying network. Skype, WebEx, and Lync are just a couple of examples […] Read more »

Dutch SaaS CRM Opportunity

In this piece we look at the size of the total addressable market (TAM) for SaaS CRM in The Netherlands. We analyze the pricing and offerings of nine SaaS CRM vendors. We size the number of sales & marketing professionals and segment in company size and vertical market. Table of Contents Bottom Line The Connected […] Read more »