Salesforce Partners – Rushed off their Feet

Yesterday we attended Salesforce’s European Partner Event, hosted in London. The event is into its third year and over 500 participants registered, making it one of the larger partner events in Europe. When we spoke to Salesforce 3 years ago, it was just  starting to develop its partner strategy. And that strategy mainly meant the […] Read more »

The Battle for the Developer: Salesforce

In one of our recent posts we stated that the influence of developers and ISVs is growing rapidly, and that vendors are taking a pro-active approach to maintain and motivate their existing ISVs and developer base as well as attract and sign up new ISVs and developers. And Salesforce is no exception. Though you might […] Read more »