Source to Success
Jack Dorsey’s first tweet was “just setting up my twttr”. We are talking March 21st 2006 and everybody is about to get their 140 characters of fame. Ten years later Twitter shows some impressive stats. There are some 310 million active users out of a total of 1.3 billion accounts sending 500 million tweets per […] Read more »
A few weeks ago The METISfiles reported on the intensified battle in the world of advertising. While it seems that the fight is limited to adblock software developers on one side and publishing, media and advertising agencies on the other hand, there is more to it. Let’s take this from the top. To sell stuff […] Read more »
Last year The METISfiles reported on the business model for social media – advertising – and the increasing annoyance it causes with users. As advertising budgets follow the eyeballs, online advertising is growing at the expense of offline advertising. eMarketer estimates that $ 574 million is spend on advertising in 2015 of which 28% is […] Read more »