Yesterday we attended Salesforce’s European Partner Event, hosted in London. The event is into its third year and over 500 participants registered, making it one of the larger partner events in Europe. When we spoke to Salesforce 3 years ago, it was just starting to develop its partner strategy. And that strategy mainly meant the […] Read more »
The Battle for the Developer: Salesforce
In one of our recent posts we stated that the influence of developers and ISVs is growing rapidly, and that vendors are taking a pro-active approach to maintain and motivate their existing ISVs and developer base as well as attract and sign up new ISVs and developers. And Salesforce is no exception. Though you might […] Read more »
Partnerships, Channels & Alliances – Who Does What Exactly?
The IT community has many residents, all co-existing and depending on each other. It’s what we dub the IT ecosystem – a system where suppliers and users co-exist and are mutually dependent on each other to survive. Or as Iansiti / Levien said in 2004: “In networked industrial environments, the performance of any organization is […] Read more »