Want To Know More About Cloud For Channel?

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Cloud for channel basics start with getting your terminology straight. In the cloud, the channel is still the channel and continues to provide logistics, integration, recommendation, sales, transaction, marketing, intermediation, service, educational and other functions. But cloud channel players have different labels. Check out our cloud for channel #101 lesson above for a what’s what […] Read more »

Partnerships, Channels & Alliances – Who Does What Exactly?

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The IT community has many residents, all co-existing and depending on each other. It’s what we dub the IT ecosystem – a system where suppliers and users co-exist and are mutually dependent on each other to survive. Or as Iansiti / Levien said in 2004: “In networked industrial environments, the performance of any organization is […] Read more »