Source to Success
Yesterday we attended Salesforce’s European Partner Event, hosted in London. The event is into its third year and over 500 participants registered, making it one of the larger partner events in Europe. When we spoke to Salesforce 3 years ago, it was just starting to develop its partner strategy. And that strategy mainly meant the […] Read more »
Since the introduction of the smartphone the ICT sector is no longer leading when it comes to information technology. The pendulum has definitely swung towards information as the key driver of growth rather than technology. It gets harder to amaze us with yet another mind blowing gadget. Instead we just ask ourselves: what can this […] Read more »
In one of our recent posts we stated that the influence of developers and ISVs is growing rapidly, and that vendors are taking a pro-active approach to maintain and motivate their existing ISVs and developer base as well as attract and sign up new ISVs and developers. And Salesforce is no exception. Though you might […] Read more »
In an enterprise app world where features such as being open, social and mobile and subscription based licensing are no longer differentiators, we see GTM strategies of the leading enterprise app vendors with *ISVs and developers quickly gaining traction. According to RedMonk developers are the new kingmakers, and as such, the main vendors are competing […] Read more »