Last year The METISfiles reported on the business model for social media – advertising – and the increasing annoyance it causes with users. As advertising budgets follow the eyeballs, online advertising is growing at the expense of offline advertising. eMarketer estimates that $ 574 million is spend on advertising in 2015 of which 28% is […] Read more »
The Connected Consumer Ecosystem War
“If I can operate Google, I can find anything… Google, combined with Wi-Fi, is a little bit like God. God is wireless, God is everywhere and God sees and knows everything. Throughout history, people connected to God without wires. Now, for many questions in the world, you ask Google, and increasingly, you can do it […] Read more »