Yesterday we attended Salesforce’s European Partner Event, hosted in London. The event is into its third year and over 500 participants registered, making it one of the larger partner events in Europe. When we spoke to Salesforce 3 years ago, it was just starting to develop its partner strategy. And that strategy mainly meant the […] Read more »
The Public Cloudscape
Enterprise public cloud services can be segmented into infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS) and software-as-a-service (SaaS). In a wider context, IaaS, PaaS and SaaS are being supported by digital infrastructure layers and sold either direct or through cloud channels. The picture below provides a value chain view of what we call the Public Cloudscape: This Public […] Read more »
The Battle for the Developer: Salesforce
In one of our recent posts we stated that the influence of developers and ISVs is growing rapidly, and that vendors are taking a pro-active approach to maintain and motivate their existing ISVs and developer base as well as attract and sign up new ISVs and developers. And Salesforce is no exception. Though you might […] Read more »
Where To Next For Systems Infrastructure Vendors?
Vendors of branded systems infrastructure hardware are reaching two major inflection points. First, system architectures are increasingly being sold as converged infrastructure (CI) that packages servers, storage, networking and infrastructure software into a single solution. Second, in order to gain agility, enterprises move away from on-premise solutions and increasingly adopt as-a-service infrastructure (IaaS) deployment options […] Read more »
Want To Know More About Cloud For Channel?
Cloud for channel basics start with getting your terminology straight. In the cloud, the channel is still the channel and continues to provide logistics, integration, recommendation, sales, transaction, marketing, intermediation, service, educational and other functions. But cloud channel players have different labels. Check out our cloud for channel #101 lesson above for a what’s what […] Read more »
Expanding The Public Cloud Opportunity: How To Grow Your XaaS Portfolio
The Public Cloud is a segment of the IT industry that we keep under close surveillance. Within our three research themes – Elastic Enterprise, Connected Worker and Partner Ecosystems – the Public Cloud is a major area of focus because it accelerates enterprise elasticity and worker connectivity and disrupts traditional partner ecosystems. When we look […] Read more »