Marketing Budgets & Unicorns – Both Scarce in the Netherlands

In a recent post we discussed the Dutch startup environment, looking at whether the necessary conditions have been created within the Netherlands for startups to thrive and eventually become a Unicorn like Uber, Airbnb, Snapchat or Pinterest, or, in Europe, Skype, Spotify, Rovio and Dutch fintech company Adyen. Though these companies have no trouble finding […] Read more »

To Uber Or Be Ubered

The fast rise of 21st century company brands such as Facebook, Twitter, Instagram, Pinterest, Whatsapp, Snapchat, Skype appeal to many. They all have been very successful and their founders became billionaires. What they have in common is that they are all about communicating text, voice, images and video. Taking digital innovation to the physical economy […] Read more »

Transformation: From Traditional To Digital Economy

The traditional definition of “economy” according to the Oxford Dictionary is “the state of a country or region in terms of the production and consumption of goods and services and the supply of money”. According to Wikipedia, the term “Digital Economy” refers to “an economy that is based on digital technologies. The digital economy is […] Read more »