In a previous post we alluded to an impending ad block block war. Last week can be regarded as the starting point of an open war between adblockers and publishers. Facebook, claiming 1.7 billion users currently, decided that enough was enough; Facebook ad-blocking software had to be stopped. In 2015 Facebook’s revenue peaked at $ […] Read more »
The Right To Block
A few weeks ago The METISfiles reported on the intensified battle in the world of advertising. While it seems that the fight is limited to adblock software developers on one side and publishing, media and advertising agencies on the other hand, there is more to it. Let’s take this from the top. To sell stuff […] Read more »
Blocking Ad Block Blockers
Last year The METISfiles reported on the business model for social media – advertising – and the increasing annoyance it causes with users. As advertising budgets follow the eyeballs, online advertising is growing at the expense of offline advertising. eMarketer estimates that $ 574 million is spend on advertising in 2015 of which 28% is […] Read more »