Connected Worker

At the METISfiles we regard the emerging connected workforce to be of critical importance for successfully running organizations and conducting business.  A company’s buying behavior with regard to ICT will change accordingly. But do we really know this group and can we effectively target them?Being successful in the connected worker market will require a clear view on how to effectively address this heterogeneous and individualized marketplace. The roles that individuals fulfill in their professional life are key to understand their buying behavior. These roles will drive our research to size, forecast and segment this emerging power.

The Connected Worker program sets out to capture the characteristics of the emerging digital workforce; its size, composition, requirements, drive and style, the tasks, roles and activities they undertake in the digital century.

Read our Connected Worker blog posts.

Check out our research.

Recommended further reading: The World is Flat, Thomas L. Friedman