… and Statistics: Consumer e-Commerce 2017

There is something strange about the statement that 24% of Dutch consumer spending is online consumer e-commerce. Dutch Thuiswinkel.org, the lobby group for Dutch e-commerce businesses, published its 2017 update on consumer online commerce. Apart from the absolute volume of transactions, €22,5 billion in 2017, it also argues that 24% of total consumer spending is […] Read more »

Social Media ROI – For What it’s Worth

“Half my advertising is wasted, I just don’t know which half.” – John Wannamaker  The above quote summarizes the ongoing discussion around advertising effectiveness. As social media usage continues to grow and the business use of social media becomes more and more mainstream, this debate rapidly expands to the realms of social media and its […] Read more »

The Dutch Digital Economy and The Future of Work

Last week The METISfiles presented the results of their Dutch Digital Economy study for Dutch parliament policy makers and assistants at Equinix Am3 Data Center location on the CWI campus in Amsterdam. The study was carried out on behalf of Nederland ICT during the summer of 2017. You can download the slides of the presentation […] Read more »

Digital Footprint Dutch Economy Reaches €338 Billion

In our research on the Dutch digital economy we concluded that the total value-add generated by the digital workforce amounted to €182 billion in 2016. This means that our gross digital domestic product (GDDP) already contributes 28% of our total GDP. © The METISfiles, 2017 However, this is just the direct impact of the digital […] Read more »

Dutch Digital Economy Worth €182 Billion

On behalf of Nederland ICT, The METISfiles recently researched and analyzed the size and growth of the Dutch digital workforce and its associated value add to the Dutch economy. The study shows that 1,57 million people in the Netherlands use ICT for more than 50% of their working hours to execute their primary business tasks. […] Read more »