Adyen and the Dutch FinTech Promise – Keep on Dreaming

Adyen is about to go live on Euronext, valued at approximately €7.1billion. An amazing accomplishment to achieve in only 12 years for a Dutch FinTech vendor. It is one of the few Dutch tech companies that actually made it to the Unicorn status in a time where there seems to be plenty of promise, but […] Read more »

Why Track Clients With Hidden Pixel?

So we got our Bye Bye Facebook event last night. It seems to have rocked the Facebook boat somewhat but a first estimate shows that only some 10000 Dutch FB accounts have been cancelled. Expect some more and also expect some repentants who just felt that after a few days their life seemed strangely empty […] Read more »

… and Statistics: Consumer e-Commerce 2017

There is something strange about the statement that 24% of Dutch consumer spending is online consumer e-commerce. Dutch Thuiswinkel.org, the lobby group for Dutch e-commerce businesses, published its 2017 update on consumer online commerce. Apart from the absolute volume of transactions, €22,5 billion in 2017, it also argues that 24% of total consumer spending is […] Read more »

Social Media ROI – For What it’s Worth

“Half my advertising is wasted, I just don’t know which half.” – John Wannamaker  The above quote summarizes the ongoing discussion around advertising effectiveness. As social media usage continues to grow and the business use of social media becomes more and more mainstream, this debate rapidly expands to the realms of social media and its […] Read more »

The Dutch Digital Economy and The Future of Work

Last week The METISfiles presented the results of their Dutch Digital Economy study for Dutch parliament policy makers and assistants at Equinix Am3 Data Center location on the CWI campus in Amsterdam. The study was carried out on behalf of Nederland ICT during the summer of 2017. You can download the slides of the presentation […] Read more »