Social Media ROI – For What it’s Worth

“Half my advertising is wasted, I just don’t know which half.” – John Wannamaker  The above quote summarizes the ongoing discussion around advertising effectiveness. As social media usage continues to grow and the business use of social media becomes more and more mainstream, this debate rapidly expands to the realms of social media and its […] Read more »

Dutch Software Innovation – We’re Scaling Up!

The Netherlands is scaling up its investments to become a true (software) innovation country. We initially thought we were half way there, but new research suggests we are skidding past that half way mark. First of all we rank as an innovation leader on the European Innovation Scoreboard 2016, placed on a fifth position, following […] Read more »