Source to Success
Nederland wordt ingehaald als digitale mainport van de wereld; tijd voor fundamentele keuzes De Nederlandse digitale infrastructuur is een belangrijke motor voor digitalisering, banen en economische groei. In 2019 leverde elke €1 omzet maar liefst €15 aan toegevoegde waarde op voor de Nederlandse economie. De impact van digitalisering op de Nederlandse economie zal in 2025 […] Read more »
“Half my advertising is wasted, I just don’t know which half.” – John Wannamaker The above quote summarizes the ongoing discussion around advertising effectiveness. As social media usage continues to grow and the business use of social media becomes more and more mainstream, this debate rapidly expands to the realms of social media and its […] Read more »
The Netherlands is scaling up its investments to become a true (software) innovation country. We initially thought we were half way there, but new research suggests we are skidding past that half way mark. First of all we rank as an innovation leader on the European Innovation Scoreboard 2016, placed on a fifth position, following […] Read more »