Social Media ROI – For What it’s Worth

“Half my advertising is wasted, I just don’t know which half.” – John Wannamaker  The above quote summarizes the ongoing discussion around advertising effectiveness. As social media usage continues to grow and the business use of social media becomes more and more mainstream, this debate rapidly expands to the realms of social media and its […] Read more »

The Future of Work: Steady Hands No Longer Needed

In our series on the future of work we have touched upon several lines of business where humans are in the process of being replaced by machines. From the 2013 study from Carl Benedikt Frey and Michael A. Osborne called The Future of Employment: How susceptible are jobs to computerization? It became clear that many […] Read more »