Thought leadership pieces on Elastic Enterprise, Connected Worker and Partner Ecosystems.

2018 Danish and Swedish Cloudscapes

IT industry analyst firm The METISfiles has released updated versions of the Swedish and Danish Public Cloudscape. Designed to highlight the local XaaS provider ecosystem, Cloudscapes provide a snapshot of who the most important cloud providers are and in which cloud segments and categories they specialize. Versions 1.2 now visualize 250 (up from 200) Swedish […] Read more »

How Not To Become The Digital Champ Of Europe

The 3rd Tuesday in September is a peculiar day for ICT stakeholders in the Netherlands. Since there is no such thing as a department of Digital Affairs the question always is whether ICT or related concepts will be mentioned in the king’s speech. After all ICT is widely regarded as the enabler of digital transformation […] Read more »

Adyen and the Dutch FinTech Promise – Keep on Dreaming

Adyen is about to go live on Euronext, valued at approximately €7.1billion. An amazing accomplishment to achieve in only 12 years for a Dutch FinTech vendor. It is one of the few Dutch tech companies that actually made it to the Unicorn status in a time where there seems to be plenty of promise, but […] Read more »

Why Track Clients With Hidden Pixel?

So we got our Bye Bye Facebook event last night. It seems to have rocked the Facebook boat somewhat but a first estimate shows that only some 10000 Dutch FB accounts have been cancelled. Expect some more and also expect some repentants who just felt that after a few days their life seemed strangely empty […] Read more »

… and Statistics: Consumer e-Commerce 2017

There is something strange about the statement that 24% of Dutch consumer spending is online consumer e-commerce. Dutch Thuiswinkel.org, the lobby group for Dutch e-commerce businesses, published its 2017 update on consumer online commerce. Apart from the absolute volume of transactions, €22,5 billion in 2017, it also argues that 24% of total consumer spending is […] Read more »

Social Media ROI – For What it’s Worth

“Half my advertising is wasted, I just don’t know which half.” – John Wannamaker  The above quote summarizes the ongoing discussion around advertising effectiveness. As social media usage continues to grow and the business use of social media becomes more and more mainstream, this debate rapidly expands to the realms of social media and its […] Read more »