Endemol Shine ICT – A Case for the Cloud

Last week we attended the AWS Summit in Utrecht and spoke briefly with Leon Backbier, ICT manager at Endemol Shine Netherlands.  AWS has helped them save approximately 70% in ICT investments and 30% on the operational side. And yes – they plan to expand their business with AWS, at the expense of Microsoft. Why the […] Read more »

Service Providers In A Hybrid Multi-Cloud World

We recently wrote about systems integration in a multi-cloud world and argued that IT services vendors should position themselves as cloud integrators and orchestrators to continue to play an important role for their customers. But there are more players in the value chain that will reposition themselves. The graph below provides a snapshot: Carriers – […] Read more »

Salesforce Partners – Rushed off their Feet

Yesterday we attended Salesforce’s European Partner Event, hosted in London. The event is into its third year and over 500 participants registered, making it one of the larger partner events in Europe. When we spoke to Salesforce 3 years ago, it was just  starting to develop its partner strategy. And that strategy mainly meant the […] Read more »

Pork Cycle Logic

Every economist knows that there is a delay between an investment decision and the time it is delivering results. And when things look good, investing seems the right thing to do. So if prices of pork are high, pork producers all want to profit from it and start to invest in their pork production capacity. […] Read more »

If You Have a Hammer Everything Looks Like a Nail

While most of the EMC news is about the takeover by Dell and what to do with VMware, EMC still has a business to run. Part of running a business is to let everyone know you are still very relevant. That is of course the task of marketing operations and is usually done by pushing […] Read more »

Shifting From KWh to Mbps

Not so long ago triple play (3P) sounded like the ultimate thing. Subscriptions that offered the combination of Internet access, TV and telephony in one bundle  were the way to go. The ease of doing businesses, the discount, and just one provider to complain to. Obviously, not long after, 3P providers started to offer quadplay […] Read more »