Social Media: IT Vendors Mobilize your Channel!

With over 140 million tweets a day and more than 300 million people logging into Facebook on a daily basis, we can state that social media is widely used and adopted by both consumers and enterprises. Now that vendors have organized, formalized and set up social media guidelines (e.g. Cisco and Intel) they are going […] Read more »

Integration as a Service: The Logic behind SnapLogic

I have always wondered why we use the term software as a service, because one of the characteristics of software is that it is automated, and repeatable – that’s how traditional software vendors make their margins. They do not want to make software a service- as they do not want to sell services – and […] Read more »

Five SAPphire 2011 Take-Aways for the SAP Partner Community

SAPphire 2011 was held last week (May 15th – 18th) in Orlando, with the tagline “Innovate for 2015”. During the keynotes SAP anticipated on what 2015 will look like for its customers. SAP announced three fundamental changes in business: in-memory computing, mobility, and people-centric collaborative applications. How can SAP’s partner ecosystem anticipate on SAP’s vision […] Read more »

Microsoft’s Cloud Ecosystem: Can Office 365 Migrate Partners To The Cloud?

Microsoft is stepping up its cloud efforts. During 2010, Steve Ballmer made a commitment to the cloud: “Microsoft invested $8.7 billion in R&D, with most of that devoted to cloud technologies. Today, 70 percent of Microsoft’s 40,000 engineers work on cloud-related products and services, in 2011 that number will grow to 90 percent.” With the […] Read more »

How Alliances Can Drive Innovation: Which Alliance Type Is Right For You?

Innovation is the process whereby organizations transform ideas into improved products, service or processes, in order to advance, compete and differentiate themselves successfully in their marketplace. Alliances can have a defining role in this process. Cooperation between vendors, suppliers, consumers and  competitors provide complementary know-how and skills. However, not every alliance type supports innovation. For […] Read more »

Cloud for the Channel – What’s the Deal?

The industry has long tried to eliminate the middle man. The channel so far has not caved in, and remains to hold its fort during its latest challenge.. the cloud. The cloud predicts doom scenarios for cloud service sales. Product margins are squeezed, vendors have no obstacles going direct, product knowledge becomes redundant, while everything […] Read more »