It’s that time of the year again, and yes we have got one too: a list. This year we decided once again to take a closer look at the companies that entered into tech beauty contests, hoping to be confirmed as the fastest growing or the most innovative company; preferably both.
Just like last year we have looked at a variety of lists to create the Dutch Tech Fab 30; only commercial accelerator programs such as Rockstart were excluded from our collection of lists. We included the most relevant lists of the Netherlands and also some of the better known international ones like Wired and Red Herring. This year we also looked at UberPitch as one of the new competitions with Uber being the ultimate unicorn example.
These lists look at different variables such as size, growth rate, or most promising technology. Not all lists focus on just tech; online retail or social networks are often included as well. For our Fab 30 we only selected those companies that have a technology component. Using these lists as a base we tallied the # of mentions each of these companies received. The result is a list of young innovative vendors that we deem to be the coolest tech vendors of 2016. And the winner, this year’s coolest tech vendor is: Insided.
Compared to last year, this year’s list has more marketing, brand marketing and customer engagement oriented companies. Insided, but also Bynder, Braingineersa and Jalt all offer this expertise.
Similar to last year there are relatively many Fintech companies on the list. Bunq, Bux, Otly!, Quantoz all offer financial services. Of these, Bunq is the most mature being founded in 2013 and having 68 employees.
Also HR related services are popular, with Appical, Shifter and SIRE group representing this segment.
There are a few special mentions:
- Insided, this years winner, offers customer engagement platforms or social business technology. It was founded in 2010 and has managed to get many large customers on their client list including Sonos, T-Mobile, SoundCloud, Philips, BNP Paribas and TomTom.
- Catawiki has been able to attract a lot of press attention. In addition, it also won the Deloitte Fast 50. With 3676% growth it was this year’s fastest growing tech vendor in the Netherlands. This growth was not recognized by FD Gazellen by the way – who recognized Voipgrid as the fastest grower, with 1673% growth.
- Otly! deserves a very special mention. It competed with 4000 other contestants and ended as one of the four European winners in the contest. The company was founded in 2015 and lists just 4 employees on LinkedIn. In August Uber decided to invest in the startup.
- Quantoz ended second in the EIT Digital Challenge (Finance). EIT Digital is a pan-European organization and ‘Knowledge and Innovation Community’ of the European Institute of Innovation and Technology. Quantoz competed with 234 other companies from 25 EU countries and covers digital technologies in five different verticals.
- Tiqets was recognized as winner of the Tech5 by TNW and Adyen, the organizers of the contest.
So, what’s in it for the winners?
Most of the contests offer some sort of prize or special benefits (mentors and access to capital). In that respect it is rewarding to get nominated or included in the lists. In addition there is a lot of buzz and it creates press attention, albeit for a short period of time. There certainly is no eternal fame. With the increasing number of tech contests it becomes increasingly difficult to cash in on the momentum that is given. But with a serious lack of marketing budgets and only one unicorn in the Netherlands, it can’t hurt to enter into these competitions either. It helps build the Dutch tech ecosystem and facilitates acceleration, and – who knows – the next Adyen may be in this list.