We just finished our annual Dutch digital agency survey, commissioned by cloud and hosting provider True and in partnership with online business media & marketing publisher Emerce. This year’s theme: Digital Transformation.
Digital transformation is an extremely/very important theme in the future plans of their clients say nearly 80% of surveyed digital agencies.
In their quest for digital transformation, clients expect digital agencies to become specialised strategic partners with a vision for the long term. Having a track record and innovative approach are also key to be considered for future projects, digital agencies say.
The above may very well be the cause why more digital agencies are specialising (41% today compared to 26% last year) and less agencies offer full-service (nearly half of the surveyed agencies today compared to two thirds last year).
In their quest to be a strategic digital transformation partner, the ability to attract talent remains the number one growth constraint for digital agencies. In fact, it is becoming more difficult to attract talent digital agencies say.