Only 40% of the top 125 Belgian cloud providers in our most recent cloudscape offer online ordering and onboarding. Worst offenders? HRM and online accounting providers. Best in class? IaaS and communications providers. Check out the graph below to find out how other categories perform.
The average result mirrors that of the top 250 Dutch cloud providers although on a per category basis there are significant differences. The most striking difference is in online accounting. Whereas in The Netherlands (and in the UK for that matter) more than 70% of SaaS accounting providers offer online ordering, the reverse is true for Belgian providers: more than 70% seem to be stuck in the dark ages.
Similar to the UK and The Netherlands, Belgian providers that have a hosting partner are much more likely to offer online ordering and onboarding (see Figure below).
Consumer buying behaviour is shifting, and the customer buying experience is becoming increasingly important. CIO’s no longer control what comes in and what goes out, they are increasingly pushed by employees’ BYOD and BYOapp into the enterprise. It seems very few of the Belgian SaaS accounting vendors are ready yet for this shift. Are you?