Says Jens Schulte-Bockum, CEO of Vodafone Netherlands on the company’s corporate blog. And goes on to highlight why the telco industry must rebuild its reputation on service relevance, network quality, customer service, price perception, and sustainability. We wonder whether Rob Shuter, who will be CEO as of March 1, 2012, feels the same way. But most of all we wonder if the telco industry business model, based on selling service and capacity bundles, is still relevant today.