Social Media ROI – For What it’s Worth

“Half my advertising is wasted, I just don’t know which half.” – John Wannamaker  The above quote summarizes the ongoing discussion around advertising effectiveness. As social media usage continues to grow and the business use of social media becomes more and more mainstream, this debate rapidly expands to the realms of social media and its […] Read more »

Scale Up – to Cross the Chasm

Over the past 2 years The METISfiles has published the Tech Fab 30 and 50. Looking beyond the cool factor we wanted to take a more thorough look at the scalability of these cool tech vendors, in particular software vendors. Especially as the Ministry of Economic Affairs in September announced an additional fund of €100M […] Read more »

Partnering for your Defense

During the opening day of the Dutch Parliament (Prinsjesdag) the government announced significant investments for the Ministry of Defense to be spend on cybersecurity. These investments consist of tangible resources as well as more strategic initiatives. To mention a few: An additional annual budget of €26 million to be invested in cybersecurity. This budget will […] Read more »

Is Money Too Tight To Mention for Tech-Startups?

For a small country the Netherlands has some well recognized and well ranked technology universities. These universities, in turn, spin off some very interesting technology startups. Especially for these spin offs, a new venture fund was announced last week, Innovation Industries, which specializes in funding university tech-startups. The universities of Wageningen, Enschede and Eindhoven will […] Read more »

SAP ‘s Ecosystem – Expanding to serve the Digital World

During this week’s SAPPhire Now in Orlando, SAP emphasised the expansion of its ecosystem. To mention a few: Leonardo to join forces with Watson Google and SAP to intensify earlier announced partnership But most significant, SAP is (finally) adopting a multi-cloud strategy where their customer can run SAP solutions on other infrastructures rather than SAP’s […] Read more »

Salesforce Partners – Rushed off their Feet

Yesterday we attended Salesforce’s European Partner Event, hosted in London. The event is into its third year and over 500 participants registered, making it one of the larger partner events in Europe. When we spoke to Salesforce 3 years ago, it was just  starting to develop its partner strategy. And that strategy mainly meant the […] Read more »