Thought leadership pieces on Elastic Enterprise, Connected Worker and Partner Ecosystems.

Social Media ROI – For What it’s Worth

“Half my advertising is wasted, I just don’t know which half.” – John Wannamaker  The above quote summarizes the ongoing discussion around advertising effectiveness. As social media usage continues to grow and the business use of social media becomes more and more mainstream, this debate rapidly expands to the realms of social media and its […] Read more »

Digital Footprint Dutch Economy Reaches €338 Billion

In our research on the Dutch digital economy we concluded that the total value-add generated by the digital workforce amounted to €182 billion in 2016. This means that our gross digital domestic product (GDDP) already contributes 28% of our total GDP. © The METISfiles, 2017 However, this is just the direct impact of the digital […] Read more »

Dutch Digital Economy Worth €182 Billion

On behalf of Nederland ICT, The METISfiles recently researched and analyzed the size and growth of the Dutch digital workforce and its associated value add to the Dutch economy. The study shows that 1,57 million people in the Netherlands use ICT for more than 50% of their working hours to execute their primary business tasks. […] Read more »

Betting on the Blockchain

With the Bitcoin exchange rate going skyhigh (1 XBT = € 2232 at 4/7/17) one could easily forget about the underlying technology: the blockchain. The Bitcoin blockchain technology can be regarded as a distributed ledger system in which the transactions are permanently time-stamped and stored on many computers simultaneously and made secure by cryptographic means. […] Read more »

The Future of Work: Steady Hands No Longer Needed

In our series on the future of work we have touched upon several lines of business where humans are in the process of being replaced by machines. From the 2013 study from Carl Benedikt Frey and Michael A. Osborne called The Future of Employment: How susceptible are jobs to computerization? It became clear that many […] Read more »

Insided – The Coolest

Insided is the coolest Dutch Tech company of 2016. And with the recent opening of its US NY HQ the journey continues. What is it that makes this company the coolest among many other contestants? First of all, of course, the product: A Cloud based social business platform. In a world where the customer journey […] Read more »